Iphone

Thursday, January 4th, 2007 @ 9:43 am | Electronics, Finance, Mobile

Wow… why does Apple never disappoint? I don’t how he does it, but Steve Jobs has turned Apple from a failing computer maker into one of the most innovative and envied companies of the 21st century. The Ipod has turned Apple into a household name, completely reinvented industrial design and Apple into a madly profitable company. Now Macs are cool, OSX is actually pretty good and Apple is gaining PC market share.

No Steve does it again, meet the Apple Iphone. A device that promises to reinvent mobile computing and communication. It does everything other smartphones do, but better and sexier. It has Wifi, an Arm Processor, a multi-touch screen, Bluetooth and a phone. It is thin and small; but above all it appears easy to use. The demo showing multitouch and the interface is downright amazing and like nothing I have ever seen. Apple seems to make software not only useful but easy and intuitive. The creative use of the touch screen and accelerometer is something that makes you think “Now why didn’t they do that before?”.

Despite claims that the Iphone and the blackberry target different markets, I find it hard to believe that Apple with stop at the consumer market when the corporate market is just so profitable. There is word that it will sync with an exchange server, so what is stopping Apple from licensing Rim’s push technology and integrating it? Of course Rim can make money off of royalties, but hardware profits cannot compare to the royalty income. I guess we’ll just have to see how this plays out, and that market has so much room to grow, both can definitely survive. I see this making Wifi popular, especially if they can get the price down to compete with mainstream handsets like the RAZR.

Thiago Avila